Client: Showaflops
Role: Brand Strategist
Goal:To enhance brand perception, drive online sales, and communicate the spirit of summer fun, comfort, and style through refreshed visuals and content.
Beauty, comfort, and summer adventure. Content that balanced lifestyle and product detail, reinforcing the brand’s personality—carefree, fresh, and comfortable.a
Audience Insight: Young, outdoor-loving consumers seeking effortless style and functionality.
Tone of Voice: Playful, confident, and fresh—reflecting spontaneity and movement.
Goal: Strengthen brand consistency across digital platforms, increase email engagement by over 30% in the first campaign cycle. Improve conversion rate and reduced bounce rate on the redesigned site. resulting in higher retention and repeat visits.
