Client: SYPartners
Role: Event Production Design
Goal: To design a flagship event experience and visual identity system that embodied The Powerful Now’s mission: Elevate the dialogue around aging from a challenge to an opportunity.
Design Execution: The event’s design language combined bold typography, minimalist aesthetics, and human-centered photography to convey dignity, optimism, and vitality. The spatial design encouraged connection and reflection, using circular stage layouts, modular installations, and integrated media surfaces to foster dialogue.
Target Audience: Global leaders and innovators from business, technology, healthcare, and social sectors.
Core Theme: Reframing Aging as Empowerment. The creative direction positioned aging as a powerful intersection of wisdom, potential, and innovation — shifting the narrative from decline to contribution.
Team: Creative Director: Jarin Tabata. Senior designer: April Bell. Production manager: Beth Kovlasky. Web design: Nitzan Hermon. Managing Strategy Director: Carina Cortes. Strategy director: Saira Jesani. Project manager: Charin Blanken. Chairman: Keith Yamashita.
