Client: Hello RPM
Role: Production Manager
Goal: To revitalize Chicago’s visual presence on Broadway and beyond by creating a cohesive advertising system that could adapt seamlessly across multiple channels: Reinforce the show’s brand legacy while appealing to a new generation of theatergoers. Ensure design consistency across traditional and digital platforms.
Design Execution: Digital advertising: Static and motion assets for web, social, and streaming platforms, including high-resolution takeovers and performance teasers. Cross-platform adaptation: Designed modular systems to ensure visual consistency and scalability across varying screen sizes and print formats.
Target Audience: Broadway and theater enthusiasts, both domestic and international. Tourists visiting New York City seeking marquee entertainment. Long-time fans of Chicago and first-time theatergoers.
Core Theme: Timeless Seduction, Reinvented. Each asset was crafted to capture attention in motion, turning everyday city moments and digital feeds into stages for Broadway’s most iconic performance.
Team: Studio Director: Lisa Euker, Art Director: Alisha Jones.
