Client: Shan — Trade Show
Role: Art Director. Visual Designer
Production Lead: Saad F. Ahmed
End-to-end creative direction for Shan’s trade show presence—from spatial layout and visual systems to iconography, illustration, and production-ready assets—working closely with stakeholders, fabricators, and printers to ensure seamless execution on-site.
The challenge: was to design a space that functioned both as a marketing platform and a brand immersion, guiding visitors intuitively while reinforcing SHAN’s positioning.
The Solution: Design a cohesive trade show system that combined architectural layout, graphic storytelling, and visual languageinto a unified experience.
Solution Strategies: A modular booth layout optimized for circulation, engagement, and product discovery.
Custom-designed icons and illustrations to simplify messaging and guide navigation.
A refined graphic hierarchy that communicated key brand messages at multiple viewing distances.
Material and color choices aligned with SHAN’s brand identity while remaining trade-show durable.
Production-ready layouts and files coordinated with vendors to ensure accuracy and consistency.
