For Shaan Spice Masala, created the experiential design concepts and brand activation for a pop-up venue and trade show installation, in collaboration with producer Saad Ahmad. The project introduced a fresh color palette and original iconography to evolve the brand’s visual language while honoring its cultural roots. The aim to design immersive visual elements across touchpoints—including tote bags, stickers, signage, and environmental graphics—to create an engaging and memorable experience for both new and loyal audiences.
