Client: MPWR.space
Artist: Abdullah Qandeel — First Saudi Contemporary Artist on the Platform
Role: Creative Strategist / Digital Designer / Campaign Lead
Format: Brand Identity, Digital Platform Design, Marketing Campaign
Artist: Abdullah Qandeel — First Saudi Contemporary Artist on the Platform
Role: Creative Strategist / Digital Designer / Campaign Lead
Format: Brand Identity, Digital Platform Design, Marketing Campaign
MPWR.space is a pioneering digital marketplace bridging the gap between physical art and digital ownership. The platform empowers artists and collectors to connect directly through authenticated digital sales tied to tangible artworks. I led the creative strategy and campaign design for Abdullah Qandeel, the first Saudi artist featured on the platform, whose work explores the intersection of emotion, energy, and abstraction.
Goal: To design and launch a global marketing campaign that would: Position MPWR.space as an innovative hybrid platform for physical and digital art exchange. Introduce Abdullah Qandeel’s collection to new international collectors. Build credibility within both the fine art and digital innovation communities. Drive awareness, engagement, and conversion through an elevated visual and strategic narrative.
Creative & Strategic Approach: Collaborating with developers, brand strategists, and the artist himself, I directed a cross-disciplinary campaign spanning digital, print, and motion design. The campaign visualized Qandeel’s artistic philosophy — “energy in motion” — through dynamic visuals, layered typography, and motion-driven storytelling that mirrored his creative process.
Target Audience: Global art collectors and investors, artist and curators exploring digital innovation, Media and cultural influencers shaping art and technology discourse.
Core Theme: Empowering Creativity Through Digital Innovation.
The campaign positioned MPWR.space as a movement redefining art ownership—transforming how audiences collect, value, and experience art in the digital age. Through thoughtful design and storytelling, the project bridged art, technology, and culture—amplifying Qandeel’s voice as a leading figure in the evolving dialogue between physical artistry and digital transformation.
The campaign positioned MPWR.space as a movement redefining art ownership—transforming how audiences collect, value, and experience art in the digital age. Through thoughtful design and storytelling, the project bridged art, technology, and culture—amplifying Qandeel’s voice as a leading figure in the evolving dialogue between physical artistry and digital transformation.
Team:
